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Category Archives: Full Circle Blog

  • What Makes You Different?

    Posted on March 5, 2015 by in Full Circle Blog

    As I work with clients and companies, brand often comes into the conversation very early. You see, your brand is the starting basis point of how anyone perceives you. It is when they decide who you are and if they want to work with you. It seems common sense right? Then why do so many […]

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  • Setting Expectations in Your Communications Strategy

    Posted on February 5, 2015 by in Full Circle Blog

    With all of my marketing I am always looking for the best way to manage frequency of communications and finding a way to manage expectations.  This can be a tough call.  Permission-based marketing is set upon the premise of obtaining the agreement to continue messaging your prospective audience, but one often missed piece of that […]

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  • Using ROI in Your Marketing Metrics

    Posted on January 15, 2015 by in Full Circle Blog

      Ask anyone about marketing and they will often tell you that it is an expense or a non-revenue generating cost center.  While in some respects this definition may be true, marketers can bring true value to the table if they are able to monitor and track the return on investment (ROI) of marketing activities. […]

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  • Image Editing Made Easy

    Posted on December 27, 2014 by in Full Circle Blog

    If you are like me, you are busy!  We all are!  Anytime I find a resource that makes my life easier I love to share it!  I was thrilled when I found the Picnik application where I could very easily edit photos to use in my marketing efforts, but late last year they were acquired […]

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    The Multiplier Effect

    Posted on November 5, 2014 by in Full Circle Blog

    Networking and social media can have a powerful effect on your interactions both business and personal. When you think about it, each interaction multiplies into a web that often spans many areas of your life. I’ve seen this personally and professionally the good, the bad, and the ugly. Although I can assure you that in […]

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