Carissa Newton is a marketer that achieves dramatic results.
High caliber marketing executive with 18+ years professional marketing experience in a variety of industries. Her success has been centered on core marketing philosophies tied to clear strategic communication, new technologies, in-depth market analysis and strategies, and strong strategic relationships|business development|management skills.
“As we go forward, I hope we’re going to continue to use technology to make really big differences in how people live and work.”
She believes that marketers MUST embrace technology to effectively compliment any marketing strategy. By doing this, you are cost-effectively bringing your efforts full circle and completing a continuum that will be sure to drive revenue for any organization.
She has built, rebuilt, and grown the strategic marketing efforts for companies of all sizes. A strong believer that the key in any marketing driven organization is to measure and account for results!
-Increased leadflow by over 150% and ROI by over 110% at multiple companies
-Awarded BMA Circle Awards for Integrated Marketing Campaigns
-Marketing efforts contributed to one company’s growth by over 300% year-over-year
-Helped three companies secure nominations and win awards for: Inc 500/5000, Indiana Companies to Watch, Indiana Best Places to Work, and Techpoint Mira Awards.
-Part of leadership team that secured Series A/B Rounds of multi-million dollar venture capital investment for start-up technology firm
Specialties: Strategic Planning, Branding, Corporate Communications/Marketing, Business Development, Event & Project Mgmt, Market Research, Sales Mgmt, Lead Generation, Measured Marketing, Financial Services Marketing, Media/New Technologies, Community Mgmt, Tech Marketing, Product Development/Marketing, SalesForce.com Certified