Carissa Newton is a marketer that achieves dramatic results.
High caliber marketing executive with 18+ years professional marketing experience in a variety of industries. Her success has been centered on core marketing philosophies tied to clear strategic communication, new technologies, in-depth market analysis and strategies, and strong strategic relationships|business development|management skills.
“As we go forward, I hope we’re going to continue to use technology to make really big differences in how people live and work.”
She believes that marketers MUST embrace technology to effectively compliment any marketing strategy. By doing this, you are cost-effectively bringing your efforts full circle and completing a continuum that will be sure to drive revenue for any organization.
She has built, rebuilt, and grown the strategic marketing efforts for companies of all sizes. A strong believer that the key in any marketing driven organization is to measure and account for results!
-Increased leadflow by over 150% and ROI by over 110% at multiple companies
-Awarded BMA Circle Awards for Integrated Marketing Campaigns
-Marketing efforts contributed to one company’s growth by over 300% year-over-year
-Helped three companies secure nominations and win awards for: Inc 500/5000, Indiana Companies to Watch, Indiana Best Places to Work, and Techpoint Mira Awards.
-Part of leadership team that secured Series A/B Rounds of multi-million dollar venture capital investment for start-up technology firm
Specialties: Strategic Planning, Branding, Corporate Communications/Marketing, Business Development, Event & Project Mgmt, Market Research, Sales Mgmt, Lead Generation, Measured Marketing, Financial Services Marketing, Media/New Technologies, Community Mgmt, Tech Marketing, Product Development/Marketing, SalesForce.com Certified
I’ve had the opportunity to work with Carissa as a consultant on a few projects and have always been incredibly impressed with her strategic thinking and execution. She’s a supportive leader with a keen ability to identify growth opportunities and…
Carissa is a rare find combining both great leadership and execution. In her time with us, she doubled our inbound leads, launched PPC and direct mail as new marketing channels, and navigated acquisition complexities – all while motivating and inspiring…
Carissa is a knowledgeable marketing professional who knows how to balance the theory with practical applications. I have enjoyed collaborating on projects with her because of her ability to create a vision for a project and communicate clearly to everyone…
Carissa is a rare talent in the marketing industry, able to scale from resource-tight challenges to multi-million dollar marketing budgets. Her knowledge across mediums and understanding of omnichannel marketing efforts and how they interact and feed off one another is…
Carissa is an extremely talented person. She knows how to put together all the essential elements to make sure a story is told, a project is understood. She is fluent in story telling, graphic elements, presentation elements and audience engagement…